Ice cream lovers rejoice! Blue Bell is ready to make a come back but after the long absence, they are going to need a little help. That’s where investor Sid Bass comes in!
“We are pleased Sid Bass has made a significant investment with our company. The additional capital will ensure the successful return of our ice cream to the market and our loyal customers,” said Paul Kruse, Blue Bell CEO and president, in a statement.
Though a date for the beloved ice cream has not been set to hit store shelves, Blue Bell has stated that will be starting a test production at their Alabama plant. Fingers crossed that everything runs smoothly!