Sunday night had a chill in the air when several people stood outside in a line to get into Create Cultivate’s SXSW event on the east side of town. Patiently waiting, they wrapped their sweaters a little tighter in hopes to get admitted for the night’s headlining event, a chat with actress Kristen Bell. You probably recognize her name for a good reason. She has been in many notable films and television shows. However, Bell’s probably known best by your kids as Anna from Disney’s “Frozen.”
You may think her visit resided around pushing her latest project, and you’re right, it did, but it wasn’t related to an upcoming film or show. Kristen Bell actually is behind a new food brand that everyone in the family can enjoy, not only for its taste but social impact as well. This Bar Saves Lives is the actual name of a healthy snack where proceeds go towards helping end world hunger. Though it may be a mouthful, there was a lot of thought put into the name. All involved wanted to make sure that their mission was clear. Bell addressed the audience saying, “I believe people want to do good.” She went on to explain that she feels many people don’t always know of the full resources available on how to make a social impact, so she decided to take on the challenge and make it easy.
With the purchase of a bar, one child is fed. It’s that easy. And while the fashion industry has made strides in influencing buying decisions based on social good such as Tom’s Shoes– in food, it’s not as easily found. Bell wanted to shake up the food industry and with the help of Plumpy’Nut, she’s made it happen. Plumpy’Nut® has become the most important weapon in the war on global hunger. It’s a nutrient-rich paste made from peanuts, milk powder, sugar, vegetable oils, and a mixture of vitamins and minerals. Plumpy’Nut® is revolutionary because it’s so simple. It doesn’t need to be mixed with water, cooked or refrigerated, and it has a 2-year shelf life. Three a day for seven weeks and Plumpy’Nut® takes a child from near death to certain survival.
As the crowd fought for the perfect shot or video of Bell, she went on to share the amount of work her team went into to make sure the taste was of the highest quality. She was pregnant at the time the flavor profiles were being built. Laughing, she explained how pregnancy can often enhance your taste buds. She used this as her advantage to come up with some great pairings for the bars. Some of the flavors available include Wild Blueberry Pistachio and Madagascar Vanilla, Almond and Honey. And the bars aren’t only for adults to enjoy. There is also a nut free version for children called This Kid Saves Lives. The best part, you can find them at Target!
To find out more about this bar and its mission, visit www.thisbarsaveslives.com.