You may have heard about the whole Longhorn donut debate this week. Several news and radio outlets have covered it. But if you haven’t we’ll catch you up really quick. A local donut shop here in Austin has a donut that’s become a popular staple for them. It was called the Longhorn donut and looked like a hand making the hook ’em sign. It took two years to perfect.
Well, the University of Texas wasn’t a big fan of them. In fact, they sent a letter to the owner stating:
‘We suspect that you were not aware of the University’s trademark rights when you started selling the “LONGHORN DONUTS.” We trust that, now that these rights have been brought to your attention, you will take the appropriate steps to discontinue sales of the “LONGHORN DONUTS” and refrain from any other uses of the University’s marks.’
So, needless to say, the name of the donut had to be changed. It only took a short matter of days to do so. At least they are having a little fun with it:
We want to know what you think, should UT have left the situation alone or do you think they made the right decision?